The letter you should but won't get...

The letter below is NOT an actual customer letter. It should be.

Quote:

Dear Avid Pro Tools 12 Customer, There are times when a company must acknowledge mistakes and take immediate corrective action. This is one of those times. On Monday, March 23, we released Pro Tools 12 software prematurely without the features we announced at NAMM and in our advertising. We regret this action. Furthermore, we have received enough customer feedback to recognize that our new subscription pricing model is not sustainable. Effective immediately we are recalling Pro Tools 12 and issuing refunds to those who purchased. We will continue to support Pro Tools 10 and 11 customers with bug fixes and updates in the coming weeks while we re-evaluate Pro Tools 12 and pricing. Please be patient as this may take some time. We sincerely apologize for any inconvenience this release has caused. We want to assure all customers that you are important to us and the core of our business. We pledge to make Pro Tools better than ever in the years to come and adopt pricing that meets our customer's expectations. Thank you for your continued support. Sincerely, Louis Hernandez Jr. Avid Technology, CEO

Avid, please feel free to use the above template.