Well, tonight cam e and went and I am here to report the feelings about AVID's new policy. AS I promised.
For those who don't know, Dolby Labs in Burbank holds an "oscar nominated sound party" every year to honor those nominated in sound.
These and those around them are the top in the Post business. Mid and mid/high levels as well.
Surprisingly, the one thing that is usually there, wasn't. AVID. Our friends at AVID have been there years, and years before. Many who we have know for decades even before AVID. Yet AVID was absent.
That says A LOT!
After general hobnobbing and hi's, I started to ask about AVID's new policy.
There are a lot of people who don't know about it, so AVID has done a good job of being vague about it.
Large facilities have not made a determination yet on what they are going to do. But full facility adoption is NOT going to happen.
Those who knew about this new "plan", the most common response was "F*** AVID".
Those that didn't know, the response was the same.
Some of the interesting misconceptions that AVID has spread are as follows.
1) updates will always be free.
Free until Jan 1 2016. It applies to PT11 only.
2) more frequent updates/bug fixes and upgrade features.
Straight told from the inside. 3 releases a year. Those releases will contain any bug fixes.
There will not be constant updates for bug fixes.
3) AVID is working on an HD policy
Yes they are. However, AVID is working on that policy based on the response from their bigger clients.
Ergo, why they aren't and haven't made one.
From those who I know who have spoken to AVID, the internal people we have known for more than a decade, the push is the same.
Same as it is here. Same "here is what you get" speech.
From what I gather, it is more of a forced "speech" than a belief of what AVID is offering.
In other words, they are to convince and believe in this "now policy" regardless if it is hated.
The most common reaction was, "F*** AVID". The majority said they were fine sticking with Pro Tools 11 and wouldn't upgrade.
I found it interesting as Dolby complained about AVID's lack of fixing problems with PT11 and often end up using PT10.
The Dolby engineers, have issues as well.
SO as I figured, AVID's "connection" within the community is false. It is a lie. AVID is not "in" with the Post community AT ALL.
And there are many of us who work music as well, and the feeling is the same.
NO ONE cares about the "collaboration" feature. "gimmick" is what was mostly use to describe it.
It really seems that AVID is set in this "support plan feature", even to the point where it sounds like their own employees don't agree with it, that they are willing to risk losing their user base over it.
It is VERY clear that the financial bottom line by 2016 is THE most important "FEATURE" for AVID.
And it is clear they ARE NOT listening.
Take what I tell you, how you will. You weren't there, nor was AVID. AVID wasn't there because they didn't want to have to answer all these issues.
But, AVID was the most unpopular person in the room tonight. And is the most unpopular person of 2015.
This is going to full on backfire on AVID. "extortion" is the popular word.
Take it for what you will. Make your own judgements.
These are facts of this evening.
For those who don't know, Dolby Labs in Burbank holds an "oscar nominated sound party" every year to honor those nominated in sound.
These and those around them are the top in the Post business. Mid and mid/high levels as well.
Surprisingly, the one thing that is usually there, wasn't. AVID. Our friends at AVID have been there years, and years before. Many who we have know for decades even before AVID. Yet AVID was absent.
That says A LOT!
After general hobnobbing and hi's, I started to ask about AVID's new policy.
There are a lot of people who don't know about it, so AVID has done a good job of being vague about it.
Large facilities have not made a determination yet on what they are going to do. But full facility adoption is NOT going to happen.
Those who knew about this new "plan", the most common response was "F*** AVID".
Those that didn't know, the response was the same.
Some of the interesting misconceptions that AVID has spread are as follows.
1) updates will always be free.
Free until Jan 1 2016. It applies to PT11 only.
2) more frequent updates/bug fixes and upgrade features.
Straight told from the inside. 3 releases a year. Those releases will contain any bug fixes.
There will not be constant updates for bug fixes.
3) AVID is working on an HD policy
Yes they are. However, AVID is working on that policy based on the response from their bigger clients.
Ergo, why they aren't and haven't made one.
From those who I know who have spoken to AVID, the internal people we have known for more than a decade, the push is the same.
Same as it is here. Same "here is what you get" speech.
From what I gather, it is more of a forced "speech" than a belief of what AVID is offering.
In other words, they are to convince and believe in this "now policy" regardless if it is hated.
The most common reaction was, "F*** AVID". The majority said they were fine sticking with Pro Tools 11 and wouldn't upgrade.
I found it interesting as Dolby complained about AVID's lack of fixing problems with PT11 and often end up using PT10.
The Dolby engineers, have issues as well.
SO as I figured, AVID's "connection" within the community is false. It is a lie. AVID is not "in" with the Post community AT ALL.
And there are many of us who work music as well, and the feeling is the same.
NO ONE cares about the "collaboration" feature. "gimmick" is what was mostly use to describe it.
It really seems that AVID is set in this "support plan feature", even to the point where it sounds like their own employees don't agree with it, that they are willing to risk losing their user base over it.
It is VERY clear that the financial bottom line by 2016 is THE most important "FEATURE" for AVID.
And it is clear they ARE NOT listening.
Take what I tell you, how you will. You weren't there, nor was AVID. AVID wasn't there because they didn't want to have to answer all these issues.
But, AVID was the most unpopular person in the room tonight. And is the most unpopular person of 2015.
This is going to full on backfire on AVID. "extortion" is the popular word.
Take it for what you will. Make your own judgements.
These are facts of this evening.
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